Strategy that moves brands forward.
BUILDING BRANDS
PEOPLE WANT TO
follow.
about meHello, I’m Fiona Kelly.
I’ve spent nearly two decades working at the intersection of brands, culture, and social media, figuring out what people care about, what makes a brand stand out, and how to turn that into smart, engaging work. Fox Kelly brings that experience to brands looking for a thoughtful, strategic partner.
Selected Experience
Hospitality · Lifestyle · Entertainment · Beauty · Fashion · Consumer
AIRBNB HYATT HILTON MARRIOTT
THE RITZ-CARLTON HBO CNN
COTY NINE WEST CALVIN KLEIN
HERMAN MILLER VIVIENNE TAM
HOW I help
Strategic direction that connects social, content, audience, and business goals.
Social + Content Strategy
Building creator partnerships that feel culturally
relevant and meaningful.
Creator Strategy
Social Function Design
Designing the teams, structures, and systems that make social work better.