I’m Fiona Kelly, a social and content strategist with nearly two decades of experience helping brands find their voice, connect with audiences, and create meaningful work.

My experience spans communications, lifestyle marketing, and global social strategy for brands including Airbnb and Hyatt. At Airbnb, I led strategy and operations across social and influencer programs within the Channel Communications team. Before that, as Global Director of Social Media & Content Marketing at Hyatt, I led social strategy across 16 brands and 1,500+ hotels globally.

After years in-house, I wanted to create a different way of working, bringing deep experience to new challenges while making more room for strategic and creative thinking.

I started Fox Kelly to help brands that know social matters but need clearer direction, stronger structures, or a more strategic approach.

I believe the strongest work starts with clarity: knowing what matters, why it matters, and where to go from there.