Strategy with purpose

Whether you need a strategy, a fresh perspective, or help building the function behind it, I bring senior-level experience and creative thinking to the work.

Social+Content Strategy

I help brands define their social strategy, audiences, platforms, content approach, and measurement framework, connecting day-to-day storytelling to broader brand and business goals.

+ Social strategy and channel planning
+ Content strategy and editorial frameworks
+ Audience and platform insights
+ Brand voice, social POV, content pillars
+ Creative direction for social, photo, & video shoots
+ Measurement, KPIs, and performance insights
+ Strategic audits and recommendations

From strategy through execution, I help brands develop creator approaches that go beyond one-off partnerships and connect creators to broader brand storytelling and business objectives.

+ Creator and influencer strategy
+ Program design and campaign planning
+ Creator identification and vetting
+ Creator content strategy
+ Briefing and partnership frameworks
+ Affiliate and creator commerce strategy
+ Measurement and optimization

Creator Programs

Social Function Design

For brands with growing or evolving social teams, I help create the structures, workflows, roles, and systems needed to make social more effective and scalable.

+ Social team structure and roles
+ Operating models and workflows
+ Agency and partner models
+ Tool and technology audits
+ Processes, briefs, and governance
+ Team capabilities and operating principles
+ Organizational recommendations